GROWTH METRICS
Tracking short-form entertainment with current, source-linked app data.
850M+
Q1 Global Downloads
+140% year over year across worldwide App Store and Google Play.
~$750M
Q1 In-App Purchases
+20% year over year; excludes ads, web checkout, and third-party stores.
25 min
Average Daily Use
+85% globally by April 2026.
32%
Southeast Asia Download Share
The largest regional share of global Q1 2026 short drama downloads.
23%
Latin America Download Share
The second-largest regional share of global Q1 downloads.
22%
India Download Share
Together with Southeast Asia and Latin America, more than three quarters of global installs.
Q1 Market Movers
+123% QoQ
FreeReels
100M+ Q1 downloads
The most-downloaded short drama app worldwide in Q1 2026.
+196% QoQ
NetShort
No. 3 by Q1 downloads
The fastest quarter-over-quarter download growth among the leaders highlighted by Sensor Tower.
Q1 2026 IAP
DramaBox & ReelShort
~$140M each
The two revenue leaders were effectively tied rather than separated by a wide gap.