Market Reports

Data-driven analysis and intelligence from the forefront of the micro-drama industry.

June 2026
Report

Q1 2026 Short Drama Revenue Report

~$750M quarterly IAP

Sensor Tower's Q1 benchmark: 850M+ downloads, roughly $750M in IAP, and rapid expansion across emerging markets.

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January 2026
Report

Global Short Drama App Market 2025

Multi-billion-dollar category

Comprehensive analysis of the vertical video economy, tracking growth from 2022 to the 2025 peak.

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December 2025
Report

China Short Drama Overseas Revenue 2024

$4.3B overseas

Examining the 'Chuhai' wave as Chinese studios dominate the Western micro-drama landscape.

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March 2026
Report

User Acquisition Cost Benchmarks

$0.40-0.80 CPI

A deep dive into marketing efficiency and platform-specific acquisition costs across Meta, TikTok, and Google.

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